Category Archives: social media

Love island as a influencer green card

Social media is rampant in today’s society with more and more young people aspiring to lead a professional career on a social media platform. So where does Love Island come into this? 

The dating show first aired on ITV in 2015, where a group of singletons live in luxury villa for 8 weeks in the hopes of finding love as well as wining a cash prize. The show is known for making contestants “famous” and popular due to their time on the show, but their popularity is mostly on social media. 

With their audiences starting from 16-30 years old, young people are at the forefront of culture that perpetuates having a perfect body image as well as the need to have a large following on social media. Although this may not be the intention behind the show, it is what is being shown on mainstream TV repeatedly with no type of body inclusivity. 


Photo by camilo jimenez on Unsplash

Statistics show that as of 2021, Instagram users in the UK had reached 28.89 million with the individuals aged 25-34 dominating with 31.8%, followed by users aged 18-24 at 23.8%.  

Past contestants from the show have made a name for themselves on social media, blogs, and even fashion deals with big named brands such as Boohoo and Misguided just to name a few. This glamourous and lavish lifestyle has appealed to young people and the traditional career paths are no longer desirable. With millions of viewers tuning in to the show, Love Island is a hotspot for kick starting your presence as a ‘social media influencer’ and the term alone has amounted more than 2,600 searches a month

Amber Gill
Molly-Mae Hague

Monetising on social media popularity is now a newfound way of establishing a career in so many different areas through networking and social media marketing. Social media or influencer marketing is a good way of promoting your brand by reaching a large audience and through understanding the media platform and its algorithms, your following and engagements will increase on your feed. 

Popularity, however, has damaging effects on people especially on social media where thousands of people have an everlasting opinion of you whether you are an influencer or not. Cyberbullying and mental health issues has tainted Love Island entirely as stars from the show have been victim to online trolls and have even committed suicide.  

Former host Caroline Flack had committed suicide in February of last year and during this time, she was receiving heavy amounts of social media backlash that could have contributed to her death. In April 2019, former contestant Gradon had also committed suicide and only two months later, contestant Mike Thalassitis had met the same fate. 

It’s important to recognise the impact social media has on people’s lives both positively and negatively but also the strong hold it has on young people aspiring to be social media influencers. 

A photographer, using low-cost props to make fashion blockbusters.

Kihmberlie, She is a photo blogger.

First of all, let’s take a look at her works.

Do you think it needs the tacit cooperation of the whole team to capture this feeling? But if you watch her shooting process, you will be shocked.
Because from creativity, setting, to shooting, post She did all the work by herself.

GIF from Kihmberlie’s Instagram

The scene she shot was just an empty room, But her works seem to cover the whole world.

The screenshot from Kihmberlie’s Twitter

In every work that makes everyone amazing, behind them are full of the breath of poverty.

Take this picture for example. You think it’s set on a beautiful beach.

But in fact, this is an inflatable pool of bubbling water in the backyard.

Another example

You think it was shot in the studio, but in fact it was simply made up of a light source and two pillars in the room.

In addition, Kihmberlie also spends a lot of time arranging complex backgrounds.

The production process, first of all, she buys fake flowers, then there is a long time of manual work. In order to make the background more in line with my own ideas, I have to reform many details myself. Then it’s setting up the background in the room.

After shooting, She kept it for the next shooting.

She spent $15 imitating Doja cat’s street MV.

And took a set of photos about protecting the marine environment, publicized and protected the environment, and advocated the prohibition of the use of plastic products.

Kihmberlie’s real name is Kimberly Douglas. The 25-year-old has been attracting art lovers with her low-cost props and magnificent photo composition. K has been dreaming of becoming a photography model since 7 years ago. At that time, as a student, she had no way to get a satisfactory sample film and no funds to hire a professional team to shoot for herself. So she began to create her own way.

First of all, She learned how to posture in front of the camera and control her body from the school modelling class.

Second, creativity is the hardest part. She began to imitate her favourite works or movies and thought about how to use the most cost-effective way to shoot amazing works with similar styles.

Without a magnificent palace, she built one herself.

Simply use the foil paper, foam board and lens from kaleidoscope glasses to create a dreamland.

With her more and more creative, more and more skilled shooting operation, the works are more and more amazing.
At the same time, it was discovered by netizens on Instagram and Twitter.

Later, there were a lot of brand cooperation and column interviews.

Now she does not need to use low-cost props to restrict her creation. But for her, to be able to use cost-effective props to complete large-scale production has become the joy of her life.
So we can still see her amazing works from her social platform.

Hope that the enthusiasm and persistence will accompany her all the time, move on and create better works.


TIKTOK and its reign over the music industry

As of recent, the popular app TikTok has been used as a marketing tool, to reach several audiences at one time. Although the app is mostly used by young people as an entertainment source, music artists have benefited from it in more ways than some.

So how exactly does this work?

Popular trends and ‘challenges’ created by content creators could easily place a song on the charts or make it trend as a gleaming 1.1 billion active users‘ login worldwide.  

It is no doubt that there is a distinct correlation between the music industry and social media, especially in today’s day and age where conquering social media can and will change your life entirely. Artist such as Lil Nas X, Doja Cat, Megan Thee Stallion, Cardi B and many more, are testament to this with all achieving No. 1 spots on the charts.


Photo by Olivier Bergeron on Unsplash

Majority of the times the music is used in dance challenges, lyric challenges comedy content or acting scenes but of course in other areas also.  

Since the pandemic began early last year, TikTok has taken over social media and many artists have taken advantage of this by creating what people call ‘TikTok music’ that comes with a catchy dance routine. However, some people believe that TikTok has in fact “overrun the music industry and significantly distracted from its integrity”- where music seems to lack any substance just for popularity on the app.  

Before TikTok had gained popularity, artists in the music industry thrived through streams on platforms such as Spotify, Soundcloud, and Youtube, as well as utilising other social media platforms like Instagram and Twitter. Despite artists capitalising on success on and off the app, the possibility of becoming a ‘one hit wonder’ is still a risk for artists if they don’t continue to release the same quality of music. 

Photo by Patrick Perkins on Unsplash

Artists who continue to use the traditional way of reaching audiences through platforms like Spotify alone, will struggle to connect with different audiences the way other artist do on TikTok simply because of how many people use the app daily, the high engagement and content creators. On top of that there’s the financial aspect, where Spotify has been known for paying artists less than what reflects their streams on the app.

In contrast, some content creators on TikTok say they can make between $50-150 per post with paid partnerships, so we can only imagine what artists make when they go viral.

Therefore, it is undeniable that TikTok has not aided in the increase of artists streams as well as impact the entire music industry for the better.

‘Use this if you feel unsafe’: The TikTok trend protecting against sexual harassment

TikTok users have found an inventive way to warn off sexual predators by just playing one simple video.

The videos, tagged “Use this sound if you feel unsafe”, make it seem like you’re having a phone conversation with a friend or parent.

Often, they include phrases like “where are you? Oh that’s like 5 minutes away. I’ll start walking to meet you.”

Young women are playing these videos if they feel uncomfortable walking home at night or in a taxi. They pretend to engage in the conversation, making it seem like someone is expecting them.

The idea is that harassers will be put off if they know friends or family are close by, or if the person’s phone location services are switched on.

Amber May Hutton has started creating these videos since Londoner Sarah Everard was killed.

“I’d seen a few people doing it and I thought it’d be a good idea because a lot of my followers are young girls,” she said.

Check out one of her videos here:


If you ever feel unsafe in a taxi feel free to save this and use it whenever you need💚 #fyp

♬ original sound – amber💕
Amber May Hutton calls herself “the big sister of TikTok.”

Amber hopes that videos like these can make her followers a little more confident when they’re out and about on their own:

“While I don’t think that the video would necessarily stop someone being sexually harassed, it might cause the attacker to second guess whether it’s worth the risk.”

Amber May Hutton, TikTok influencer

She wants to change the “oh well I’m a woman so I just have to take it” mentality. “Absolutely not”, she says, “I think we’re slowly steering away from that, but we still have a long way to go.”

She’s referring to an outpouring of support for Sarah Everard that has come since her death. Women have gathered in towns and cities across the UK for vigils and Reclaim the Night demonstrations.

Reclaim the Night started in Leeds back in 1977 after women were warned by the police not to stay out after dark. This was following the infamous ‘Yorkshire Ripper’ murders.

Why does Reclaim the Streets still need to operate, 44 years after it began? Violence and harassment against women is still a major part of our everyday lives.

According to UN Women UK, 97% of women in the UK between 18-24 years-old have been sexually harassed.

Clearly, something needs to change. This TikTok trend is just the most recent way of doing it.

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