As childhood obesity levels skyrocket, Mayor of London Sadiq Khan is proposing that junk food advertisements are banned from all London public transport — buses, tube and trains.
So will we no longer see fast food chains advertising everywhere?
No. Well, not as they are today. Instead of advertising burgers, chips and ice creams, we will see carrot sticks and salads making their way on to the tube.
Carl W Jones, senior lecturer for PR and Advertising at the University of Westminster, told the university’s radio station that the new advertising campaign will help to battle childhood obesity within the city.
“If TFL don’t advertise those brands, the organisations have to adapt” so they’ll have to come up with new products or find other ways to reach the same audience. As TFL tube alone reaches 4.8 million commuters each day, companies do not want to lose their advertising spot.
Advertising healthier options rather than junk food will help to reduce the amount of junk food seen across the capital as the publics “opinions will be influenced” as at the moment it is all we see. It will seem as though there is a wider range of choice of food that is available to the public.
Graphic by Tabitha Durrant Statistics from: gov.uk/health
Jones also mentioned the companies targeted will have to be seen as though they are “caring about children”. Children are easily influenced and as society becomes more health conscience we need to give children a range of choice, without only advertising unhealthy foods and drinks.
The ban on junk food advertisements comes shortly after the sugar tax, which all companies, aside from Coca Cola, which will help reduce the intake of sugar. Now, if you wanted to buy a full fat Coca Cola, you need to pay an extra 12 pence.
A quarter of children aged between two and 10 being classed as overweight. In 2014/15, the NHS spent £6.1 billion treating patients suffering from the condition.
See what you can do for National Eat What You Want Day