How the fashion industry has assisted during the pandemic

The outbreak of the coronavirus is still lingering in the air. With the NHS on the frontline across the UK, there has been a drop in stock for medical garments.

We had begun this crisis in an ‘act-fast’ movement, whereby panic shopping was at its peak. The government have put in place various restrictions on buying goods that have now flat-lined. However, the shortage of supplies for precautious gear has seen to come as a demand, especially now that we are advised to use PPE (personal protective equipment); such as masks.

As the pandemic has caused most stores to close, this has affected the distribution for supplies. Although there are many online distributors still operating; receiving stock will be delayed or even cancelled due to less transfers depending on the departure location. This has taken a toll on the NHS, whereby there is a lack of scrubs and protective gear to ensure that they are equipped sufficiently.

It goes without notice that the fashion industry has adapted to this health crisis. Throughout this period, there have been fabric suppliers donating materials to make scrubs and masks for the NHS, along with the help of fashion students.

Interview with a Fabric Retailer – The Director of Classic Textiles UK Ltd, Aniza Meghani

Photo by Pixabay from Pexels

How have you been able to adapt to this recent pandemic?

Have you had customers approach you for help?

The Director of Classic Textiles explains that the Queens dressmaker, Stuart Parvin has been in contact with her for fabrics, to ensure scrubs and masks are made for the NHS.

Do you believe the lockdown has effected your business?

She explains that the store is open only for an hour for booked-in clientele, who wish to help the NHS during this pandemic.

After the lockdown is lifted are you going to take any further precautions when opening?

The help of online presence through retail

The fashion market have been able to make a statement even in lockdown. While their online presence still stands, they are pushing their creativity to build a foundation for the NHS and for charities across the UK; to give back to the community.

  • Pretty Little Thing: The PLT crew have designed T-shirts to support the NHS with 100% of proceeds to be donated to the heroes.
  • Trapstar London: The well-known brand are using their creativity to help out during this health crisis, by designing garments for their ‘Charity Collection’. All proceedings will be donated to support London based charities and key workers.
  • Boohoo: The online retailer have developed attire with the symbolic rainbow print to spread love and faith during the pandemic. All profits will go to the NHS Trusts.
  • Asos: Known for their ‘Asos Supports’ community, the British retailer have designed unisex charity T-shirts and hoodies in support for frontline heroes. 100% of sales from this collection will be donated to charities that are supporting local NHS trusts.

What about Europe?

Photo by Gustavo Fring from Pexels
  • Intidex: The textiles manufacturer commonly associated with Zara has produced medical garments for Spain.
  • Prada: In Milan, the co-CEOs and chairman of Prada have assisted three hospitals by donating intensive care and resuscitation units.
  • H&M: The Swedish retailer known for its fast-fashion market, have helped the EU through sharing purchasing operations and logistics to provide supplies via donation. As some retailers have cancelled orders for manufactured products, H&M is the first retailer to agree to pay its suppliers for cancellation according to just-style.

Featured Photo by Suzy Hazelwood from Pexels

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