Love at first swipe: the age of online dating

Before Millennials and Generation Z’s made swiping left and right niche, conversations of online dating would only be spoken about in hushed tones in loud bars all across the world.

So when did online dating become so popular? And more importantly, does it even work?

According to a study published in September 2018, online dating is completely reinventing what it means to date in the 21st century.

But don’t expect a You’ve Got Mail romance immediately.

The start of most interactions online nowadays is seldom without a short gallery of each person’s best photos and a short biography incorporating witty taglines or relatable likes and dislikes.

The addictive nature of apps like Tinder, Bumble, Hinge and Grindr are making it easy for the younger generation to take advantage of this dating method – often referring to it as a dating version of Pokémon GO.

Finding love is possible. It might have been easier for Tom Hanks and Meg Ryan, but there’s a lesson here – don’t let your jealousy of other people overshadow your own journey.

Speaking with university students from all over the world, the balance between successful relationships and people still looking was about equal.

The online dating industry is quickly becoming a massive market. Research firm IBISWorld predicted that dating services would be a $3 billion (approximately £2.3 billion) industry in 2018.

In the age of laborious “swiping”, surviving the highs and lows is your sole initiation into the dating game.

We all get through it, usually with lots of great stories to tell.  

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