Katy Bellotte: “organized chaos” turned influencer
“I was a mess, I wasn’t ready…”
Picking at her freshly painted maroon colored nail beds and staring that the white oak floors, YouTuber and Instagram influencer, Katy Bellotte, looked back on her journey from a life full of “organized chaos” to promotional boxes of Free People and Glossier at her New York City flat’s doorstep.
Accrediting her success to not being afraid to produce hard and clear content that hurts, Bellotte has grown a fanbase of 469, 387 Youtube subscribers, 159,000 Instagram followers, and the second leading podcast on Spotify for Lifestyle and Health. As a result, she has become a frequently sought after fashion, skincare, and beauty ambassador and is friendly with several celebrities such as Taylor Swift and Jenna Mourey.
Nevertheless, the road to becoming an influencer is a rocky one, and Katy’s journey is no exception. With millions of individuals fighting their way into the social media fashion and beauty scene, just how difficult is it to actually make it.
Perhaps Bellotte’s strongest motivation came from her desire to fulfill an unsatisfied market. “…I decided that I wanted to become for others what I wanted for myself.”
Born and raised in the small, bayside town of Annapolis, Maryland, Bellotte always felt slightly out of space. “Back in my early teens, I was brutally bullied. The way that I looked, acted and talked caused me to be ridiculed. It was a tough time for me and I really wish that there would have been I’d an older girl who I could have sought advice from.”
With her Youtube algorithm showing that most of Bellotte’s viewers being slightly younger than her age, 23, she sees herself as one of the “big sisters” of Youtube. “It has always been my goal to act as a beacon of hope for girls who have gone through similar situations and are just looking for guidance and a helping hand.”
Despite her tripod of textbooks from her previous degree at Elon University, Bellotte has still managed to make a name for herself because of the passion that she has for her hobby. “When you’re 14, you’re constantly searching for ways to label yourself and the only clear label that I could find that suited me and I enjoyed was a videographer.”
With a folder entitled, “Katy’s Creations” on her old Envy HP laptop, Katy decided to start her journey to becoming a Youtuber. Within this folder sat her first video ever uploaded: a eye makeup tutorial with one eyeshadow brush and one eyeshadow. “I remember thinking, ‘gosh, I really just want to put these somewhere, I want for other people to see them.’ I really found my worth in making videos. I loved it. I would wake up in the morning and be like, “where’s my camera?” and I am still kinda like that honestly. From there it has blossomed into something I don’t even have the words to describe”
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In spite of her popularity on social media, Katy undeterred by the numbers and fully intents on keeping her hobby and career as separate entities. “I think that as soon as you make something that you love your complete job, you start to love it less.”
Despite her strong belief, Bellotte she’s no end to her content creating anytime soon. With a New York City apartment, a social media editing job at L’Oreal, and her evergrowing life experiences, she can only see herself continue to grow. “In the words of Leonardo Da Vinci, ‘people of accomplishment rarely sit back and let things happen to them. They go out and happen to things.’ Being open and public about the things that others don’t dare to speak up about is how I’ve gotten where I am and how I’ll keep climbing.”
As a chip of her maroon nail polish fell to the ground, she looked up, “I wasn’t ready, but then again, when will you ever be? Dare to be different. Create for yourself. Work with what you have and go with the flow. You might be more ready than you think.”