5 Reasons why Azzedine Alaïa exhibition at London’s Design Museum is a must see

Six months after passing away, Maison Alaïa has decided to celebrate the legacy of Turkish haute couture designer Azzedine Alaïa.
The exhibition, running from 10th of May to 7th of October 2018 at the Design Museum in London, is Alaïa’s temple.
It showcases the couturier most recent works, including a gown modelled by Naomi Campbell during the very last show of Alaïa, held in Paris in July 2017.

Here, it is what you can expect…

1.You get to see Alaïa obsession for perfectionism up close
“Azzedine would not release any design unless he was satisfied with it, so there are no deconstructed pieces on show here, only the finished works,” Mark Wilson, long time friend of the couturier, explains to Vogue.
Renowned for working like a sculptor, Azzedine would take care of every step of a garment production. From the fitting on the model to cutting the patterns and polish details of outfits before the show, Azzedine would do everything himself, which is quite unusual for a designer in modern era.
There is no need to deconstruct his famous one-shoulder leather dress to appreciate the creation, you will be able to value the piece in all its details right at the entrance of the exhibition.


Campbell during the last Azzedine runaway

2.You get to see pieces worn by Alaïa muses
Among the 60 pieces collection, you will get to see creations worn by supermodels of the like of Naomi Campbell and Grace Jones and singer Tina Turner. What they have worn has now become iconic and distinctive sign of the designer style.
As Wilson explains to Vogue, when Azzedine passed away they were 90% done with the preparation of the exhibition and the designer ensured there was a balanced theme throughout the showcasing. He included a series of famous bandage dresses, versions of the flamenco dress that are embroidered in metallics, and pieces that show use of rivets or exotic skins.

3.You get to appreciate Alaïa knowledge of good presentation
Before passing away, Azzedine recut every piece to adapt it to the mannequins. He was aware of the elongated figure which would have made his creations look much more impressive, knowing the relevance of a great silhouettes.

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Famous Maison Alaïa flamenco dress

4.You get to see how Alaïa empowered women through fashion
More than once throughout his career, Azzedine affirmed his main obsession was to make women look good and comfortable in their clothes, which were supposed to be uniquely designed to fit women with different bodies and features.
At the exhibition, you will be able to check out how all the dress can be re-adjusted to ensure the owner feels special in it.

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Azzedine Alaïa with model Frederique 1989

5.You get the notion of timeless fashion
Maison Alaïa pieces might have been created 30 years ago or tomorrow. They are timeless and you cannot put a date on them. Indeed, as explained by Wilson to Vogue, the unicity of Azzedine work was that he did not follow a theme throughout the season, but he would follow his own style and inspiration, often working on the same piece to reach his ideal of perfection.
To prove Maison Alaïa is still very much love by the public, last year in June, they opened up, a boutique in New Bond Street, London.

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Interior designs at Maison Alaïa, New Bond Street, London

















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